Swot analysis Essay Example for Free

Swot analysis EssaySWOT summaryStrength1. Strong Financial position of P G2. Brand Loyalty3. High musical note Products4. Well known crisscross5. Availability of Products in Different Sizes6. Large Network for Distribution7. Consumer hopeWeakness1.Strong competition with clinic all clear2.Lagging behind Clinic all clear in terms of productive campaign 3. Less popularity in rural areas compare to urban areas in India 4.Higher price than other brands makes it little popular with lower income classes Opportunity1. Have a Great Opportunity in New ontogeny areas of India. 2. Consumer behavior towards brand loyalty3. High Rates of Imported Shampoos4. Increase in the Shampoo inhalation due to awareness5. Heavy investment in the research of Shampoo Threats1. High Competition in Indian Market2. Threats from new entrants3. Threats from plenty other options available to consumers1. Strong Financial position of P G2. Brand Loyalty3. High Quality Products4. Well known brand5. Avai lability of Products in Different Sizes6. Large Network for Distribution7. Consumer Trust1. actualize has partnered with the worlds leading dermatologists from the world(prenominal) Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology New CLEAR with Nutrium 10 to its consumers 2. Available in 5 different variants for different types of hair needs 3. acquit brand available in over 14 countries worldwide4. Clear is the plainly brand that offers specially formulate Anti dandruff shampoo for men 5. Celebrity brand ambassadors and good advertisingWeakness1. Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage 2. Multiple re-brandings over the age Clinic Special to Clinic All Clear to Clear at present. Can create confusion about the brand name among consumers. 3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head Shoulders Opportunity1. To align itself t o the international quality standards this year Clinic All Clear has been re-launched this year as Clear 2.Introduction of Anti Dandruff Hair Oil that fights dandruff and strengthens hair from scalp, as a brand extension Threats1.Highly warlike market having many players with similar offerings and cheaper rates 2. PG wrote to the Advertising Standards Council of India, which sought a response from HUL regarding an advertisement of Clear starring Bipasha Basu which had a muted reference to Head Shoulders in the advertisement