The Value and Necessity of Public Relations Essay -- Human Resources

national Relations atomic number 18 the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. Things we learned from Public Relations argon provides a transgress understanding of the fellowship, presss brand attribute, and it is helps the ships company keep a good reputation. Public relations provides a better understanding of the company because it provides insight on what the company is up to and how things be running. Customers can always find out if the company is planning to open a new harvesting or thinking of innovations on already made carrefours. Additionally, customers can find out about events revolving around a certain product. Therefore, the customer can attend the events that ar supporting a charity or a product. Likewise, Public Relations promotes brand image by holding events and plastering the brand all over. There are certain events that are supported by one type of candy. Hershey partners with activities and events that in return promote the product throughout the event. Lastly, Public Relations helps the company keep a good reputation. Hershey provides opportunities where customers can come and experience the product before purchasing it. For example, Public Relation has held events in different states to promote different brands. A big campaign that happened last summer was ring by Smores. It was called Say Smores and it was intended to encourage families to piss Smore summertime memories. The campaigns consisted of contestants taking pictures of their favorite Smores moments and bank note them to Facebook. There would be three monthly winners and each would receive awards change from roasting skewers set, picnic blanket and... ...re aware not only in the U.S. but in major countries. The confections industry can be interpreted to a whole new level because of spreading to different countries companies are than reaching o ther cultures. There is a whole new earthly concern outside of what we are used to. A product that nobody has conception of now could possibly become a top selling product in the future because of the influence given from another part of the world. whole works Citedhttp//www.pwrnewmedia.com/2011/hershey/smores/index.htmlhttp//www.prnewswire.com/news-releases/reeses-sweetens-ncaa-march-madness-with-perfect-pick-promotion-and-annual-college-all-star-game-142095723.htmlhttp//www.alexgpr.com/2011/08/hersheys-pr/(http//www.thehersheycompany.com/social-responsibility/csr-report.aspx(http//www.hersheystrackandfield.com/about.aspx)(http//www.wisegeek.com/what-is-public-relations.htm)