Political marketing Essay

The cost of political marketing has been continually on the rise as campaigns grow to be more elaborate and extensive. The cost of advertising wholly can cost a national candidate tens of millions of dollars, with local severalize candidates non lagging behind such figure. This amount is for commercials alone added expenditures ar surveys, exit polls, campaign paraphernalia, and countless other necessary expenses. This, I believe, is both good and bad for nation, but if I were forced to make a choice, I would advocate for election consumption formula, as an unchecked clay can threaten our quality of democracy.The profit of the limitless campaign spending is that it is in line with the democratic principle of unregulated participation. If more mickle and companies opt to support a candidate, then it is clearly a pledge that such candidate is the preferred representative of the populace. In addition, the advantage of the incumbent, which is deemed to be at 15%, can prove to be an obstacle sticky to surpass for challengers who would start in the political field with marginal popularity and trammel funds.Also, limiting campaign spending to promote democracy may be in itself paradoxical as the very act or regulation can be argued to violate certain democratic values, like devoid choice and participation. The clear disadvantage of unchecked campaign and political marketing spending is that it can lead to corruption of candidate and possible electoral victors. Big businesses and corporations would naturally expect payback for their contributions hence the winning ordained would be in political debt at the very start of his tenure.Also, it does not promote a level playing field, where the most financially resourceful or those with their own money can have an unfair advantage over new players, who possibly are more qualified. The idea of democracy is equality of opportunities, and regulation does not mean that it is essentially undemocratic in fact, camp aign regulation promotes the values of fair competition and effective representation. Therefore, I support regulation of campaign spending.